Users will soon have a fresh option that allows them to cut down on the volume of AI-made videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a widespread rollout. This shift aligns with a rise in AI content, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this content is classified as low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically illogical or bizarre.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to educational videos, and we intend to provide users the ability to increase or decrease of that, according to their own preferences,” said a spokesperson.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its network identified as made with AI. Collectively, more than 100 m pieces of content are submitted to the service every day, making AI-generated material a minor portion of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI-generated videos they watch by using the “manage topic” option in the application and selecting AI-made media. Further subjects that can already be modified under the tool cover news, style, aesthetics, and dance.
Content Labeling and Policies
Its rules oblige creators to identify lifelike artificially created content, and it prohibits malicious deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
Furthermore, the platform will now apply an “AI-made” tag to content made using its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This action is intended to help prevent users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2 million awareness program for professionals and organizations to produce learning resources about using AI responsibly. This initiative will support non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, following discussion over plans to lay off a large number of content moderators in the United Kingdom. TikTok is set to eliminate a significant number of roles in its user protection team in London, with labor groups and digital protection specialists raising concerns that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content before it is viewed by staff. The company stated a notable drop in explicit and harmful content seen by human moderators over the previous year due to the use of its AI tools.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is really helping us work at speed.”
